Food that makes you a part of the family - My Life in Bites is a food service truck with a health-conscious mindset. The challenge was to start from a blank slate and some inspirational brands. I created adjectives and a strategy to finding what my client truly wants for their brand. We created a brand strategy with a consumer in mind - families and fitness-enthused people. The key is to create a spark of nostalgia and fun for the brand that makes consumers feel like they are at home.